Starting a profitable barbing salon business in Nigeria is not just lucrative, it is also a means of providing jobs for the society. With over 200 million populace, self employed businesses like barbing salon is on high demand.
However, for you to run a successful barbing salon as a business it goes beyond setting up a shop and barbing of hair.
You need to understand the technicalities, legal framework, financial and the operations in general for your business to strive as you may have projected.
The main goal of this article is to walk you through the nitty gritty of setting up a profitable barbing salon business in Nigeria, and even beyond.
1. Market Research and Feasibility Study
Before you can venture into any business in Nigeria, it is important to make thorough market research. Understanding your target market is very key and crucial in the Nigeria’s market square. In Nigeria, the business of barbing cater to both men, women and children. Though, there are some barbing salons that focus only on men’s haircut, beard grooming or they specialized in hair treatments.
- Ask yourself this questions:
* Who are your target customers? (e.g., students, working professionals, etc.)
* What services are in high demand in your chosen location?
* What pricing structure do competitors use?
2. Have Business Plan
A deep structured business plan will guide you through your business establishment process and beyond. below list should be captured in your business plan:
* Objectives: Carefully define the purpose and the goals of your barbing salon
Costing: Calculate your initial costs, let it captured rent, equipment needed, licensing, marketing. Basic equipments you may need to get from the start include the following: clippers, sterilizers, mirrors, chairs, washing basins, and hair care products.
Revenue Estimation: Calculate how much you intended making monthly. Consider the numbers of expected customers and average service price.
3. Location:
Location is king in choosing any type of business, therefore, you need to look for a place that is densely populated and most importantly, You want to be in a place with high foot traffic and visibility.
Some ideal locations include:
- Urban areas, shopping malls, or busy streets
- Near schools, universities, or business hubs
- Residential neighborhoods
Look for a location that can easily be accessed and secure. Consider factors like proximity to other barbing salons, as you don’t want to be in an overly saturated market unless you can offer something unique.
4. Legal requirements:
For you to operate legally, you need to register your company with the Corporate Affairs Commission (CAC).This will make your salon more professional and will give you direct access to government loan and grant as it may be. Even access to business account.
5. Setting Up Salon and Equipment
Getting the right equipment is very crucial for the efficiency of service you intend to offer. Below are some of the materials you need.
- Clippers and Scissors: High-quality clippers are essential for barbing, along with a set of sharp scissors.
- Sterilizers: These ensure that your equipment remains clean and safe at all times.
- Chairs and Mirrors: Comfortable chairs and large mirrors are necessary for a good customer experience.
- Hair Care Products: Stock your salon with shampoos, conditioners, hair creams, and aftershave products.
Try as much as you can to make sure that both the interior and exterior are appealing, with adequate lightning with soace to accomodate customers comfortably. Keep the enviroment clean at all time for a good reputation.
6. Hiring a Stylist and Training Barbers
Your staffs are the heart of your barbing business, the level of the skills will determine your fate of your salon. When hiring stylists, look for professionals who are not only skilled but also personable and customer-focused. Offer competitive salaries and incentives to retain them.
Organize regular workshops to ensure your stylists and apprehentice stays up to date on the latest styles and techniques.
7. Marketing Your Barbing Salon
Marketing is as important as setting up the business entirely: Below are some of the strategies you can use:
- Social Media Marketing: Platforms like Instagram and Facebook are excellent for showcasing your barbers’ work. Post before-and-after photos, videos, and customer testimonials. Share on groups and forums as much as you can.
- Referral Programs: Offer discounts to customers who refer their friends or family members to your barbing shop.
- Local Advertising: Consider placing ads in local newspapers, distributing flyers, or using banners in strategic locations around your area.
8. Providing Excellent Customer Service
Customer retention is as important as attracting new clients. Ensure your barbers provide a positive experience for every customer. This includes maintaining cleanliness, reducing waiting times, and being attentive to each customer’s preferences.
Encourage feedback and reviews to improve your services. Offering loyalty programs or discounts for repeat customers can also help build a loyal client base.
8. Excellent Customer Service
Customer is king as they use to say at the “local palace”. Customer retention is as important as attracting new clients. Ensure your barbers provide a positive experience for every customer. This includes maintaining cleanliness, reducing waiting times, and being attentive to each customer’s preferences.
Ask for feedbacks, reviews to improve the services you offered. Giving discounts for repeat customers can also help in building your customer base.
9. Scaling and Expanding Your Barbing Salon
Immediately your salon is well-established, you can start to begin thinking about scaling your business. Here are some options to consider:
- Opening New Locations: If your first location is successful, opening additional salons in other parts of town can help you reach a broader customer base.
- Diversifying Services: Consider adding services such as hair treatments, facials, or beard grooming to diversify your offerings.
- Franchising: This option allows you to expand your business model without directly managing each location.
The business of barbing salon in Nigeria can be very rewarding if done properly. The steps provided from conducting market research and registering your business to setting up your salon and marketing effectively—you’ll be well on your way to establishing a successful and profitable venture
